Thursday, 27 January 2011

The Fear Factory - Richard Fenton & Andrea Waltz

This book by the authors of Go For NO is superb and is written in a similar style to Go For No in that it takes the form of a story.

In the book you will learn about the fears you are born with, and how you "buy" new fears from the Fear Factory, and how to confront those fears and use them to help you accomplish your goals. And why you must do something everyday that scares you, and how to put the Fear Factory out of business.

This is a simply fantastic read, if you are interested in self development then you just have to get hold of a copy. Me, I can't wait to read it again and start putting it into practice in the aspects of my business that "scare" me.

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